For a few reasons! 1. Freezing our ingredients at peak ripeness traps in their nutrients. Unfrozen ingredients risk losing their nutritional value during transportation. 2. It allows you to always have a smoothie at your convenience, without having to worry about stocking up on lots of expensive ingredients and worrying about them going off. 3. No need to bulk up your smoothies with ice. The frozen ingredients make for chilled, smooth and refreshing smoothies any time.